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Samsung
Inspired by a True Photo

Other people's photos are boring. Certainly used to be anyway, before Samsung got involved. Every photo can inspire, so we created a campaign that showed everyone how it's done. 

I took the photo, Sam Hibbard wrote and directed, and in just 23 days after the brief we launched exclusively on Channel 4. A beautiful love story, inspired by a photo of onions. And not one lazy pun about tears was used because we're all better than that.

Awards Shortlists:

British Arrows – Creative use of Music